Whiting's Foods

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About Whiting's Foods

It all started with a couple of "Frozen Custard" stands on the Boardwalk opened by a local milkman in 1953. 

That milkman soon guided his family into a business enterprise that now runs 20 different Boardwalk food service locations, is the largest supplier of food and beverages on the Boardwalk and is the second largest employer in the park.
Frozen Bananas
Whiting's Foods' continued success is based on several factors from family dedication to customer service.
The Whitings Ted
When Ted Whiting, Jr. started his business, there was no question it would become a family partnership. All eight of his children became involved in one way or another. Today, three of those children -- Ken, Ron, and Margie -- share the management responsibilities (Ted Jr. is now retired, but remains involved in the business and even has a concession named after him: Señor Ted's Mexican Food). In addition, 13 of Ted Sr.'s grandchildren have or are currently working at Whiting's.

"I think it's safe to say that Whiting's will remain a family operation for some time," notes Ken Whiting.2000 Whitings Family

That family element extends to employees as well. Ken Whiting says they work very hard to provide jobs for local youth that allow them to become involved in the company. company managers also work closely with employees to help them schedule their work around school, sports, and other activities.

Keeping the employees happy then translates to quality customer service -- one of Whiting's main missions. The emphasis on customer service combined with keeping up-to-speed with food industry trends, says Whiting, are the keys to their success.

"Our relationships with people are very important to us," stressed Ken. "Whether it's our employees, customers, suppliers, or other concessionaires, making those relationships work for everyone keeps us moving ahead."

From the Pizza Hut restaurants to the popular Dippin' Dots and Funnel Cakes stands, Whiting's Foods continues to provide both tasty treats and quality service -- a service from one dedicated family to the thousands of others that visit the Boardwalk every year.

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Whiting's Foods, Inc. - 613 Beach St. - Santa Cruz, CA 95060 - PH:(831) 423-1890